who we are
Welcome to Obvious* Creative. We are a quickly growing group of creators, videographers, photographers, writers, strategists and designers obsessed with storytelling - true, authentic ways to express the essence of what a brand has to offer.
We believe in a vertically integrated, end-to-end model of strategy, creative and production. That is what allows us to create truly great work quickly enough to be relevant in a communications environment that moves at lightning speed.
Our name comes from the belief that the best creative ideas seem obvious once you arrive at them, but take a huge effort to get there.
Obvious* was founded by Tony Sheehan, a Boise-born advertising and PR veteran with more than a decade of experience working in New York, Seattle and Toronto. He has an MBA from NYU.
In 2018, he and his family moved back to Boise because it is the best place to live in the country. But he promises to keep that a secret.